Advertisement & Brand Endorsement Advisory

In a competitive and consumer-driven market, advertising plays a critical role in brand visibility and business growth. At RAK Law, we help clients ensure that their advertisements and brand endorsements meet all legal and regulatory standards — protecting both their reputation and commercial interests.

We assist brands, agencies, and endorsers in reviewing advertising material for compliance with the Advertising Standards Council of India (ASCI) Code, Food Laws, and other sector-specific regulations. Our goal is to ensure that promotional content is truthful, not misleading, and aligned with statutory advertising norms.

Our services include proactive legal vetting of advertising scripts, video and print content, disclaimers, and influencer campaigns. We also provide strategic counsel on potential regulatory pitfalls, especially in high-risk sectors like food, health, and finance.

In case of complaints or adverse ASCI rulings, we represent clients before the ASCI Consumer Complaints Council and assist in filing appeals, responding to notices, and managing reputational risk.

Key highlights of our practice include:

ASCI Representation

• End-to-end legal support in responding to consumer complaints or show-cause notices.
• Representation before ASCI and assistance with appeals or review applications.

   

Brand Endorsement Vetting

• Advisory for celebrities, influencers, and endorsers on legal duties under the Consumer Protection Act, 2019.
• Drafting and reviewing endorsement agreements to ensure statutory compliance and risk limitation.

Advertising Compliance Advisory

• Legal review of ads for compliance with ASCI Guidelines, FSSAI regulations, and other sector-specific rules.
• Advice on claim substantiation, risk mitigation, and safe branding practices.

   

At RAK Law, we work closely with marketing and legal teams to ensure advertising campaigns are not only creative but also compliant — helping you promote responsibly and confidently.